House of Protocol is a contemporary, international agency born with the vision to support individuals, businesses, and organisations to thrive through protocol and strategic relations management, VIP experiences and hospitality.
A team comprising diverse, excellence-driven and customer-focused professionals with a mission to anticipate needs and provide world-class services to the most discerning clientele.
House of Protocol designs, develops, and delivers bespoke training and consulting services for private and corporate clients.
andrea miliccia
house of protocol founder and principal
Director of Protocol & Guest Management for the FIFA World Cup Qatar 2022 and, from 2014 to 202, Head of Protocol at the King Abdulaziz Center for World Culture (Ithra), a fully integrated institution for knowledge, creativity and cross-cultural engagement inspired by Saudi Aramco and based in Dhahran, Saudi Arabia.
His career in the sports events industry started in 2006 with the Torino Olympic Winter Games where he fell in love with the world of protocol. Included in the IOC delegation for both Beijing 2008 and Vancouver 2010 Olympics, he was behind the successful delivery of the protocol operations for the Opening Ceremony of the London 2012 Olympic Games. Previously, Andrea served at the Presidency of the Council of Ministers of Italy as Head of Secretariat for the 2009 G8 Summit. After a master degree in Political Sciences and a post-graduate course in diplomatic studies, an internship at the Permanent Mission of Italy to the United Nations in New York completed his formal education.
Andrea is a certified international protocol and etiquette trainer with a deep knowledge of a VIP related service environment and a proven track record in providing world-class hospitality and protocol services to corporate, domestic, and international clients – globally and in the Middle East.
the knight
In medieval Europe, knights did represent the highest class of military status. Adopting a chivalrous code of conduct that involved bravery, honour, and service to others, their job was to protect persons of rank.
Regarded as one of the most distinctive chess pieces, the knight featured on our coat of arms is a tribute to the Arabian horse, blending Arab heritage and European noble traditions.
It embodies the virtues of versatility, power, and grace.